You should know how we collect, protect, use, and share your information.
Information We Collect
When you visit or use our Online Services, we may collect personal information from or about you. Personal information means personally identifiable information such as your name, email address, mailing address, telephone number(s), account numbers, user name, and password. For example, we may collect this information when you are banking online or applying for a new program or account.
We may also collect certain information that does not reveal your specific identity or does not directly relate to any individual. This may include information you provide, such as your date of birth or household income, or aggregated and de-identified data.
In addition, we may associate usage and other information we collect from you with personal information we have about you.
How We Use the Information
We use the information we collect from you to provide services, manage our business, and offer an enhanced, personalized experience with our Online Services, among other services, products, and use.
The information allows us to (among other things):
Process applications and transactions;
Respond to your requests and other communications;
Verify your identity;
Prevent fraud and enhance the security of your account;
Recognize you when you return to our Online Services;
Provide personalized content;
Provide more relevant product and service offers on our sites and other advertising;
Deliver advertising to you directly or on third-party websites;
Perform analytics concerning your use of our Online Services, including your responses to our emails and the pages and advertisements you view;
Evaluate and improve our business and
Comply with and enforce our policies, applicable legal requirements, industry standards, and contractual obligations.
We attempt to make our Online Services as secure as possible, so we use industry-standard (or better) security measures to protect the sensitive information under our control. This includes limiting access to data and using a variety of information security measures, including encryption technology, such as Secure Sockets Layer (SSL), to protect your personal sensitive information.
Linking to Third-Party Websites
Cookies and Other Tracking Technologies
We and the companies we work with use technologies such as cookies, web beacons, and local shared objects to collect and store information about your visit to or use of our Online Services.
Most web browsers allow you to adjust your browser settings to decline or delete cookies, but doing so may degrade your experience with our Online Services. If you decline to accept cookies, we will not be able to recognize your device, and you will need to answer a challenge question each time you log on.
Web beacons are objects embedded in a website, an email, or other message that are typically invisible and allow confirmation that a user has accessed content. We and companies we work with may use web beacons or similar technologies to help recognize users of our Online Services, measure the effectiveness of our communications, for marketing campaigns, to compile statistics about usage and response rates, to personalize your experience with our Online Services, for fraud detection and prevention, for advertising, and to assist with answering questions regarding the use of our Online Services.
We advertise online, both with our Online Services and on third-party websites. We may collect information using cookies, IP addresses, and the other tracking technologies described in Cookies and Other Tracking Technologies above to understand how our advertising is performing, present tailored advertisements to you, including pre-screened offers of credit, and determine whether you might be interested in new products or services. The information we collect may include, for example, the number of page visits, pages viewed on our website, search engine referrals, browsing activities over time and across other websites following your visit to our website, and responses to our advertisements and promotions.
We may utilize Online Behavioral Advertising (OBA), which refers to the practice of collecting information from a computer or device regarding a visitor’s web browsing activities across unaffiliated websites over time in order to deliver advertisements that may be of interest to that visitor based on the visitor’s browsing history.
Opting Out of Online Behavioral Advertising
If you prefer that we not use OBA to deliver targeted advertising to you, you can opt out of OBA from certain advertisements on third-party websites in two ways:
Through the Digital Advertising Alliance’s Self-Regulatory Program for Online Behavioral Advertising. Visit http://youradchoices.com and follow the instructions provided there.
Click on the Advertising Options icon featured on certain of our advertisements on third-party websites. You will see information regarding the uses of the data gathered at the third-party website and instructions for opting out of data collection and use by certain third parties for the purposes of OBA.
Protecting Children’s Privacy Online
Our Online Services are not directed to individuals under the age of thirteen (13), and we request that these individuals do not provide personal information through our website. We do not knowingly collect information from children under 13 without parental consent. Visit the Federal Trade Commission website for more information about the Children’s Online Privacy Protection Act (COPPA).
Making Sure Your Information is Accurate
It is very important to keep your account information up to date. If your account information is incomplete, inaccurate, or not current, please use the Send Us a Message feature while logged into Online Banking or contact your local branch.
Changes to this Policy
We may change this Policy from time to time. When we do, we will let you know by appropriate means, such as by posting the revised Policy on this page, indicating when it was last updated. Any changes to this Policy will become effective when posted unless otherwise indicated.
This Policy was last updated and is effective as of March 13, 2017.